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Thursday, July 3, 2008

Article Marketing on the Internet is a whole different story

Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them. Article Marketing will help you increase your link popularity, search engine positioning for your keywords and phrases, and it helps you reach more potential customers for your products or services.

Link baiting is an indirect way of creating back links to your squeeze page and are well worth including in your arsenal of traffic generation. Basically, link baiting encourages others to link back to your website. If your squeeze page is offering a free product in order to building your marketing list, then perhaps you can encourage direct links to your squeeze page, otherwise a link back to information on your site which in turn links to your squeeze page may be more effective.

When you deliberately write controversial, funny and informative articles that are likely to be linked to by other websites or blogs you are engaged in link baiting. What can you write that will be controversial enough or humorous enough to tempt people to link back to your website. From such pages you can then provide links to your squeeze page. Link baiting, unless you have a squeeze page offering a free product or benefit, is best used for an informative page which then links to your squeeze page.

As well as tapping into controversial subjects, other link baiting techniques include conducting an online contest, writing free informational (particularly how-to) reports, or offering free access to an online software program. Editing informational articles on wikipedia can also be an effective link bait technique because you have the capacity to include your own informational pages as resources. From these you can link to your squeeze page. Alternatively, if your squeeze page offers relevant information you can link directly to it.

Link baiting works hand in hand with link building as an effective traffic building technique and SEO strategy. One way, relevant links from high traffic, relevant websites to your own web pages, including squeeze pages if appropriate, will increase your search engine results page rank as well as the number of direct visitors to your site. If you ignore the strategy of link baiting and link building you will not be able to fully optimize your website for either visitors or the search engines. However, Google is constantly trying to neutralize artificial link development strategies and other search engines are following suit. Therefore, organic link creation is the best approach to maximize website traffic and SERP.

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Online marketing starts with your website

Internet marketing allows you to reach a global audience. Internet marketing is marketing your business online. Online marketing starts with your website; make sure its attractive and easy to use. When they need information, modern-day consumers turn first to the Internet. All of your online marketing will make sure they will find

If you are looking for a perfect off-page SEO solution to drive search engine traffic to your website, you should give article marketing a try. This is the process of writing and publishing your well-written and content-rich articles online to educate online users or offer solutions to their pressing issues. In return, these people will most likely to give your website a visit either to get more information or to make a purchase.

Here are the 3 latest ways to supercharge your article marketing:

1. Your articles must be packed with useful information. Online users are reading articles mainly because they would like to be informed. That is why, when you strive to fill your content with valuable information that your readers will find useful, they will instantly regard you as an expert on your chosen niche and someone who has the information they need. As a result, these people will be more than willing to subscribe to your newsletters and become your potential clients. This can lead to a profitable business relationship with your target market.

2. Keep your sales pitches off your content. Never advertise on your articles if you want to earn the trust of your readers. Instead, fill your articles with information that your readers are looking for. When you do, they are most likely to click on your resource box and give your website a visit.

3. Your articles must be interesting to read. Make your articles sound engaging by writing in a conversational tone. Connect your readers to your content by asking them questions that are answerable by yes or no (sounds like a great deal, right?), offer recommendation (check out the website to find sound solutions to your problems), relate personal stories, and insert comic relief whenever appropriate.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Online marketing starts with your website

Internet marketing allows you to reach a global audience. Internet marketing is marketing your business online. Online marketing starts with your website; make sure its attractive and easy to use. When they need information, modern-day consumers turn first to the Internet. All of your online marketing will make sure they will find

Did you know that one article can bring you as much as 100 highly targeted visitors? It takes you less than thirty minutes to write a well written and informative article. If you deliver the good, the reader is going to click on your resource box and see what you have to offer.

Some of my most best articles have more than one hundreds click and hundreds of views. But these statistics don't include all the publishers who downloaded my articles.

And what if an ezine publisher with thousands of subscribers like your article and send it to his list with your well crafted resource box?

I am sure this could bring your sales your way.

But if you wrote an article that doesn't make sense, nobody is going to send it to his list. And what do you think about readers who stumble about your article?

This poor surfer was searching for information. He was searching for a real expert he can rely on, and instead, he found a couple of "bizarre" sentences that didn't give him a single benefit.

Do you think he is going to click on your link in the resource box? He won't! Because he knows that this article wasn't written by an expert. Why should he bother?

The reader needs help, he want to solve a problem or relive a pain. If you give him even more troubles and make him lose his valuable time, he is never going to make business with you after that... unless he is forced to do so because there is no competitors.

But this is not the case today, so take your time and write a good article.

To learn more, download my Free Guide: "How To Earn $100K Per Year With Article Marketing".

Franck Silvestre makes thousands of dollars a year from affiliate and article marketing. Wonder what the secret to his success is? Discover how he does it at: http://www.mynetmarketingland.com/article-marketing/

Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

To make the most of your Article Marketing, you want to have a very powerful prospect pulling resource box. The problem is most article writers do not know how to craft a prospect and profit pulling resource box.

One of the ways to do this is to tell a fib in your resource box.

How to FIB in Your Article Resource Box

You just need to know and use these 3 points:

Flow - You want to make sure your resource box flows out of your article. The biggest mistake I see article writers make is to start the resource box with their name. You might as well tell the reader the article is over and they can go home now.

Invite - Think in terms of an invitation, and invite your reader back to your web site or blog for more information. This is not a hard sell "go here now or you will starve" kind of thing. If you have done your job well in the article, the reader is now beginning to know, like and trust you, and you are going to invite them to learn more information from you.

Brand - Then and only then do you want to mention your name and your brand, to make sure the reader pairs the great information with your name and brand. I'll usually say something like "From Jeff Herring - The Internet Article Guy.....etc."

And that, ladies and gentlemen, is how you tell a FIB in your article resource box to get more prospects from your article marketing.

And now I would like to offer you free access to 2 of my Instant Article Templates when you subscribe to my free Article Marketing Minute, a 52 week audio/video newsletter on Article Marketing. You can get your instant access at http://www.ArticleMarketingMinute.com

From Jeff Herring - The Internet Article Guy & the Great Article Marketing Network

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

Are you sending traffic to your website? If you answered yes as most people will, then you are a good candidate for building an Opt in list. Not just because the money is in the list but because it is smart online marketing.

Allow me explain. With the entrance of broadband, people move very quickly from one website to the next. You may have a great website, copy and lots of bonuses but people/visitors are not always ready to spend the time to go through your offer. Result: they miss your good offer and they're gone - most times for good.

So what's the solution? Build a list and maximise the traffic already arriving at your site. It is that simple. Now allow me use this illustration: You send traffic to your website say 1000. 2% buy your product of $10; you have just earned $200. What about the 98% (980) who did not buy first time?

OK, now imagine this: you capture their names and addresses and follow them up; bearing in mind that people will not necessarily save your web address in their favourites box. So you follow them up and another 2% of your 980 buys. You would have made $400 in total. See where I am going with this? You would not have doubled your conversion rate with the same amount of traffic apart from capturing the details of non buyers and following them up.

You could say your lead conversion rate is now 4%. Think of what would happen if you had a great relationship with your subscribers. You could easily triple or quadruple your profits without any extra or additional traffic!

Build a list and remind your visitor of your offer and increase your profits from the same amount of traffic. Do this and you will convert more of your subscribers into buyers.

Don't rely on one time sales. It takes less effort to get an existing customer to buy something from you than it does to find more fresh customers.

Ready to build a responsive list?

New Free eCourse at: http://www.List-Building-Success.com

Willfred D is an expert author and marketer specialising in opt in list building and pre qualified traffic generation techniques.

Article Marketing on the Internet is a whole different story

Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them. Article Marketing will help you increase your link popularity, search engine positioning for your keywords and phrases, and it helps you reach more potential customers for your products or services.

Search engine optimization as a part of the web design and development process is one of the most confusing aspects of getting a web-based business up and running. Often confused with the concept of internet marketing, the design optimization of your web site for placement in search engines is a much more specific subset of internet marketing and design.

In order to help keep your internet business simple, here is a brief overview of how to kick start your own website optimization process, without the extraneous industry jargon, in three simple steps. As with any simplification, there is the need to leave out a lot of relevant information, so this should be seen as an A-B-C tutorial. To get the most out of your website, follow this up with serious research, and preferably consult an internet business consultancy or search engine optimization specialist.

Why search engine optimization?

So first things first, why do you even need to think about search engine optimization? To start with, we need to understand how search engines work. As much as we'd love to have an intelligent person read our site and rate it highly for us, the sheer volume of information on the internet these days means that programs have to be written to search sites for us and, using intelligently programmed rules of thumb, rate the content for us. Although not infallible, most search engines have become fairly good at this function.

The major search engines each have their own proprietary technology to match a searcher with the content they are looking for, but there are some key principles common to most of them. By understanding what a search engine looks at, and by focusing on making sure that search engines know what your site is about, you stand a much greater chance of reaching your target audience.

Where do I start?

As the saying goes, content is king. Make sure that the content on your website is good, and that your site is attractive and easy to navigate. Also very important is to be sure that your site has been professionally coded using standards-compliant code. This will ensure that when search engines do index your site, that they are able to do so unobstructed by problematic hacks, and at a high content to code ratio. As is usually the case, these same factors will make your site load considerably faster, and it will be much more people-friendly too. With those prerequisites in place, we can start our three step optimization process.

1. Identify keywords

Firstly you need to identify the key things your target audience is searching for. Let's say, for example, that your business specializes in web design, development and consulting, and you specifically seek to target small businesses in Joondalup, Perth, Australia. Start with 8-10 key search engine terms, for example:

* web design

* web design Perth

* web development

* web development Perth

* internet consultants

* internet consultants Perth

* web design Joondalup

* web development Joondalup

2. Create optimized content

Now you need to create content relevant to each of your desired search terms:

1. Create some new pages, one for each search term.

2. Make sure that each page contains the respective search term in the title. Don't overdo it though. As a rule of thumb, don't let your page title run over 80 characters long, otherwise it is likely to be trimmed to that length which could look strange in a search result. Remember that many search engines use this as the link text to your site, so make it attractive.

3. Update your page meta tags to include the search term keywords, as well as common synonyms.

4. Create your page content. Make sure that the content utilizes your key search phrase many times, and use each respective word in the phrase regularly. Focus on keyword density. In short, this means that the number of times the words in your key phrase, divided by the total number of words on the page, is as high a percentage as possible. Don't overdo this though, because a keyword density over 10% is likely to get penalised. Generally, keyword density in the title, the headings, and the first paragraphs count most, and should be where you target the bulk of your keyword density optimization.

5. Above all, make sure that your page makes sense and offers real value to your intended audience. Many try to do the above at the expense of providing really valuable content on the page. This just results in a user closing the page as soon as they get there, which doesn't help your site at all, so be careful to make sure that your primary audience -- your site visitor -- is still king on the page.

6. Make sure that your images have "alt" tags that are relevant and contain as many of your keywords as possible.

7. Create the URL to your page in such a way that it includes your keyword term. So if you are creating a page optimized for "web design Perth", you could set it up, for example, as http://www.mysite.com/web_design_perth. Once again, don't go overboard. The rule of thumb here is to keep it under 128 characters long. This has the dual advantages that it tells a search engine what the page is about, as well as making it memorable and intuitive for your human readers.

3. Be honest

Like most things in life, deceit seldom pays in the long run. Search engines are continually picking up sites that are trying to boost their rankings unfairly. All it takes is one person to pick up your dishonesty and report it, and your whole site could be banned indefinitely.

Always make sure that all the pages on your site are primarily there for your intended audience, and only secondly optimized for search engines. A big part of how search engines rank a page is by the number of links from reputable websites, and no reputable sites are going to link to a page that offers no value to visitors, or that is obviously there only to rank well in the search engines. A site that offers real value to visitors, that is well designed, well optimized and friendly to search engines is well on its way to growing its traffic.

David Malan is an internet and e-commerce expert with over ten years experience in designing and developing enterprise grade online solutions for business.

He owns and runs RealmSurfer Consulting, based in Perth, Western Australia.

Website: Web Design Perth
About: About RealmSurfer Web Design Perth

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

What probably happens--and I don't keep good track of it, I'm getting enough subscribers in, I focus on writing these new articles over focusing on every individual statistic. My conversion rate when somebody clicks through--if it's been an Article-Marketing article--is probably twenty-five percent, if I've used that Bio and I wrote an article on Article-Marketing. If I wrote an article on List-Building and used the same Bio, I'd probably only get a five-percent opt-in rate. On average, I'm at around ten-percent. If I write on traffic-building, and then I have an Article-Marketing link, I probably only averaging five-percent.

If I were to go in and write original Bio's for every single one, that opt-in rate would be higher. If you're only writing one or two articles per day, you really need to be writing original Bio's for each and every one. Until you find something that really works well for you, at least have that Bio--make it congruent with the article itself. In my case, writing fifteen or twenty articles in a day--frankly, a lot of times after writing that many articles I just don't have the creative juice to write fresh Bio's. Especially when I know that I've got a good one that works.

Number four, you're going to take these articles and you're going to submit them to the article-directories. To find a list, go to Google and type in: "Article-directories." You'll get tons of lists.

Those are really the four steps to article marketing. If I were writing this about web business using article marketing, then the fifth thing would be, build a list instead of sending people to a Squeeze-Page. The sixth thing would be, build a relationship with that list. The seventh thing would be to create your own products, and to sell those products that you create to your--sell those products to the people that are on your list. So those would be five, six and seven. List build, build relationships and then create your own products.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1400 articles in print and 10 published ebooks.

Online marketing starts with your website

Internet marketing allows you to reach a global audience. Internet marketing is marketing your business online. Online marketing starts with your website; make sure its attractive and easy to use. When they need information, modern-day consumers turn first to the Internet. All of your online marketing will make sure they will find

In a nutshell, article marketing is the most effective marketing tool in the internet today. Most webmasters are using it not just because its free but more importantly, because it delivers great results. From increased page views to improved page ranking, to increased sales potential to improved revenue and more.

Here are the 3 intermediate secrets to multiply your article marketing:

1. Build up your products. Although most publishers will not allow you to pitch in your products in your articles, you can still create a need for them in a subtle way. How? If you are selling educational plans, you can write about "Education - the best gift you can give to your children", "How to secure a bright future for your children", "Educational plans - what they can do for you and your loved ones", etc. These topics will give more value to your offerings and make your readers realize that your product is a must-have.

2. Write for your readers. One of your goals in writing and distributing your articles online is to convince your readers to trust you and consider doing business with you. That can only happen if you are able to offer them information that they will find useful and valuable to their lives. Strive to provide answer to the questions that bother your readers, offer sound solutions to their pressing issues, and provide information that will help them better understand their current situation. When you do, they will treat you as someone who is genuinely interested in helping them and not just a random marketer who is just after their money.

3. Write for search engines. You would want your readers to easily find you content online, correct? Thus, you must know how to properly optimize your articles by using relevant keywords all through out your content.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.