Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

To begin with, Article Marketing has increasingly assumed a lot of importance as an effective and indispensable SEO (Search Engine Optimization) strategy. Seasoned Search Engine Optimizers are recommending as well as practicing this strategy extensively in order to promote the business interests of their clients. And they are not doing it as a matter of beating the line. They are actually creatively promoting their client's website, bringing in potential business and consequent optimized turnover.

Seriously speaking, the web marketers face a dare devil job of promoting a website out of a flood of other websites promoting identical products and services. The direct fall out of anonymity of a website is the flat defeat of its purpose, which is to make profit. The web presence of any website is largely determined by how the website fares in the SERPs (Search Engine Rank Pages) at Google, Yahoo, MSN and other search engines. The fact or rather the objective, in turn, emphasizes on quantity of quality inbound links to the website in question. And Article Marketing presents itself as a competent answer.

In Article Marketing, a website submits informative articles that revolve around the basic subject or business of the website. The articles contain a resource box which contains a short bio of the website and a link to the website. As the websites to which the articles are submitted, are basically established forums, blogs and e-magazines, they have their own faithful following of readers. Further, Google and other search engines search out these web articles for their informational value and closely matching keywords. These articles hit many birds in the bush with a single stone.

Article Marketing helps build up brand equity for the website, which is a domino effect of link popularity and high esteem enjoyed by the website as an expert. The articles serve as confidence building measures that reinforce the creditability and utility of the website in the minds of its customers and prospects. With strengthened publicity, the website gradually becomes a name to reckon with in the business sphere.

What's more, Article Marketing is incredibly economical in nature and has the least toll on the marketing budget of any website. To undertake article marketing, all the site needs to do is write quality articles on subjects relevant to the business of the website and submit these articles to maximum of web based forums, blogs and ezines. These websites are always seeking informative articles free of cost. Some of them may charge a nominal amount to further the articles to other forums/ blogs/ e-zines.

Article Marketing also saves the website from some major ordeals that are otherwise required by regular sales and marketing strategies. No website enjoys making cold calls or face-to-face sales appointments to sell their products and services. Article marketing comfortably rescues the websites from indulging into these hard-to-do marketing stunts, as well as, saves financial resources in the process.

As the option of article marketing is open to all, the quality of articles finally dictates the value of the articles and the magnitude of exposure. So, it is important to pay attention to the quality of content submitted through these articles. With consistency in quality of content, the website is able to establish itself as an expert author. This in itself translates the website getting maximum readers and that too instantly upon posting. Moreover, the overall reputation as an expert author adds prestige to the website's articles when they are submitted to various blogs, forums and ezines.

Jonathan White has been involved in article and other online marketing for over 4 years. He owns SimplySearch4it Articles Marketing Directory & AffiliateSeeking.com - Affiliate Programs Directory

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Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

As a zero-cost, exposure-rich way to get your site noticed on the Internet, article marketing is hard to beat. After all, what other method lets you tell people about things that interest them, put your link into other large sites for free and virally spread the word about what an expert you are - for free?

The techniques are simple and well within reach. In fact, effective article marketing means keeping away from sophisticated literary styles. You are communicating with people who want good, clean information that's easy to digest and quick to read. It's as though you were explaining something to a friend. When you write your article, imagine that person to be in front of you and write your article so that they can immediately understand what you are talking about.

Although the techniques are simple, there are some basic rules to be observed. First of all you do need to write correctly. If you have doubts about your ability here, take heart. There are ways to get around this (notably, write short, simple sentences that have a good "flow") and tools to help as well. If you are using a text editor like Microsoft Word, then use the built-in spelling and grammar checker. In fact do this even if you have supreme confidence in your ability to write. It's extraordinary what errors can go unnoticed because you are re-reading the text that you wrote yourself. The checker will find these for you.

In addition to this, a number of article sites, focusing on quality articles, include basic spell checking as a possibility in the submission procedure. Note that quality for them means the same thing as indicated above: articles that are of interest to their readers and that bring them clear, relevant information in an easy to digest way.

Your choice of article sites will be important as well. Some of them are very big and well represented in the search engines. On the other hand, it may be more difficult to get your articles authorized for inclusion. You'll want to write a series of articles in any case to get into the swing of it and to test on various sites. Submit your articles and keep track of how quickly they get included, what the click rate is (how may people reading your article) and how well your articles get rated in search engines, especially for keywords that interest you. Then compare and focus on the article sites that are getting you the best results.

Article sites also have guidelines on length of articles. In fact, make that "restrictions" rather than "guidelines". When you read their submission procedure, you will typically see how they want articles to be submitted. For the length, 250 words is a minimum, 500 words is more in favor. But don't make your article too long either. If you find that you have a lot to say, then chop your article up into 500 word chunks, each chunk dealing with one aspect of the topic. That way you'll be able to submit multiple articles as well and benefit from multiple exposures.

Next on the list is the resource box that is also a feature of many article directories. This is where (and it is the only place) you get to sell. Do not sell in the main text of your article. Inform, entertain, question if you like, but avoid the sales pitch. Editors will often refuse articles that come on too strong on the sales side, and even if they make it through, readers will lose interest fast. After all, their goal in reading is not (yet) to buy. Warm up the discussion by degrees. Give them good information that encourages them to get to the bottom of the article and to click on your link to then go to the next phase of "pre-selling" or possibly a sign-up page for a newsletter, a product or a service.

Have some fun with the resource box if you like. Apply some of the classics to grab people's interest, like spiking their curiosity, using appropriate humor or appealing to their instincts of greed or fear. That's what will incite them to click on and go to your site, to make your article marketing a success.

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Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

Heather Lloyd-Martin's presentation about successful search engine copywriting was held on the second day of the 2006 Search Engine Strategies conference in New York.

By then I had concluded that I would focus my comments (in all my stories) on the needs of mainstream established companies-since those are the people I know the most about.

We have many many articles written for others, such as Internet entrepreneurs, in the Selected Newsletter Articles section of our web site.

Therefore, I listened to what Heather and all the other presenters had to say from the perspective of those folks primarily involved in a traditional Main Street businesses with an Internet component.

What I found most refreshing was that her ideas "just made sense". No rocket-science required. And since I had heard her in 2001, we had already taken advantage of some of them and know they work.

Heather's Tip No. 1: Brainstorm keyword phrases.
This is important since the specific words and phrases that most accurately identify your products or services are likely to be different from the generic ones your web site designer would use. Who knows more about your products, your business, and your customers than you (and your staff)or your web site designer?

Plus, as search engines become increasingly sophisticated, more complex descriptions are possible to connect you with more targeted searchers. The closer you connect with your prospect at this point the more likely what you actually have to offer will match with what they are specifically searching for. Time spent here is time well invested.

Heather's Tip No. 2: Research your key phrases using trusted research tools.
Naturally this assumes that you actually take this important step. For me this has always been a stumbling block - costing me rankings, I'm sure.

In the past I assumed that I knew what keyword phrases people are using, instinctively without testing to be sure. The result was time, energy, and money spent to optimize keyword phrases that were "just slightly wrong", shooting myself in the foot before I got started.

Actually, it was after hearing Heather in 2001 that I began to see the light and use search tools such as Wordtracker (www.WordTracker.com) and now the Google AdWords keyword selection tool before optimizing the page.

Heather's Tip No. 3: Choose two or three key phrases their highly specific to each page.
After hearing this tip (again) we made some simple changes that, within two weeks, made a dramatic difference in the traffic on our web site. We had 200 pages of what had originally been an ebook. Each page had identical meta tags and other code.

By going back and optimizing each page around the specific keyphrases already on them the search engines are now seeing them individually. The result is that each page is, to a greater or lesser degree, generating new search traffic.

Heather's Tip No. 4: Include key phrases throughout your text, not just in the first couple of paragraphs.
Everyone "knows" that the search engine spiders enter your page from the top. Conventional wisdom was to put your keywords and keyphrases toward the top of your page. The result may have made your page look good to the spiders but not to the actual people who you want to be reading it. Now that we know that spiders zip through our entire site we have the freedom to insert the phrases where they fit best, where they make the most sense, and where they enhance the readability of our web site.

Heather's Tip No. 5: Include key phrases in your headlines and some headlines.
In some ways spiders are like humans. What gets emphasized attracts their attention. Headlines, sub-headlines, and bold faced type are considered to be more important by the spiders in the same way that they are considered to be more important when an actual person reads the contact.

When we made the changes on our web site based on Heather's comments, it was the new title tags and the new content specific headlines on each page that made all the difference. These new headlines and new title tags attracted the spiders perhaps for the first time in a long time and when they saw how the individual tags connected to the page's content they took them more seriously than before. This was a simple, although time consuming, process and immediately we began to see traffic to pages that never even shown up before.

Heather's Tip No. 6: Include key phrases in and around your hyperlinks.
By now everyone knows about Google's pagerank system. In a nutshell it means that the search engines are now giving us "credit" for inbound links. They have a complex and unknowable process for weighting them based on the value of the web site from whom we are linked as well.

In addition, when the links themselves are contextual, rather than just the base URL more weight is added. When there is an interest from a trade association or other reputable source to link to our web site, we encourage them to use the contextual link, in order to maximize the benefit of the link they create.

Heather's Tip No. 7: Include least to 250 words per page.
As I said earlier, the longer keyword search phrases being used make it more likely that the searcher reaches the specific products on your web site that they're looking for, if you have enough content in which to place this keyword phrases.

Again using our recent experience, pages with an average of 600 words (this one has 1,250), are being greedily consumed by the search engine spiders. I don't actually know how many people are searching our content but I'm confident that those who do so are doing it based on a large body of relevant material. What I do know is that inquiries are getting more relevant all the time - which is better for us and the searcher.

Heather's Tip No. 8: Include keyphrases in your title (the blue bar above every web page).
I'm no expert but like I said before this just makes sense. I remember a time, back before I heard Heather in 2001, that all of all our pages said "iBizResources.com" across the top. Until then I had no idea what we were missing. Now all of them identify the content on that particular page and is directly related to the keyphrases included in the page or articles headline. Simple but powerful.

Heather's Tip No. 9: Never sacrifice your conversion goals for search engine positioning.
For me and for you she saved the best for last. The reason we have our web site is to provide relevant, actionable, and transferable strategies from office and our contributors to you. The copywriting is for people like to, not search engine spiders.

Nevertheless we have to recognize their importance. It is up to them to put our content in front of you - so we have to balance the two. As a business person your objective is to expand your reach beyond your normal marketing area, to increase your market share and to increase the value of every contact. That's why you head of a web site.

So, when you are taking advantage of Heather's tips tools and strategy don't forget it's the people that write the checks not the search engine spiders.

Wayne Messick at http://www.iBizResources.com. He is the author of dozens of articles for mainstream businesses & Publisher of "Doing It Right" realizing your company's potential. His search engine strategies series can be found at http://www.ibizresources.com/seo_articles/.

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Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

The online competition to get people's attention cannot be stiffer these days. Everyone would like to get ahead of the pack so they can have an edge and entice more online users to their website. With this kind of competition, how can you ever survive online? Well, you need to explode your article marketing efforts using these 5 rewarding methods:

1. Aside from article submission sites, look for other avenues where you can post your articles. The more exposure you get, the better the chances of your articles being picked up and republished. Post them on your blog, to websites syndicated by Google News, forums, social bookmarking sites, and use them as content when you publish your ezine. You can also compile them to create an ebook which you can use as a viral marketing tool.

2. Your articles must be search-engine friendly. Download keyword suggestion software that you can use to identify the keywords that are highly searched for by your target market. Use these on your content so your articles will match the searches being made by your potential readers.

3. Keep your articles short and sweet. Avoid making your articles lengthy that they become boring to read. Learn how to communicate your ideas in the most straightforward way possible. Strike out too many introductions and offer valuable information upfront.

4. Quality over quantity. People will judge your knowledge, expertise, and credibility based on the quality of your content. Even if you have few articles posted online, you can still make a mark if your contents are useful, well-written, informative, and timely.

5. Be factual. Remember, you write to inform. People who consider you as an expert will listen to your ideas and follow your suggestions. Thus, it is important that you don't mislead them by checking all your data before posting your articles online.

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