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Friday, July 4, 2008

Article Marketing on the Internet is a whole different story

Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them. Article Marketing will help you increase your link popularity, search engine positioning for your keywords and phrases, and it helps you reach more potential customers for your products or services.

If you are spending your hard earned advertising funds on traditional mail or email marketing, or if you constantly working to improve your ranking on search engines with costly and time consuming search engine optimization operations, then you need to discover article marketing. Article marketing is HOT, and there is a reason for that. The reason is simply this: article marketing can generate traffic to your website quickly, effectively, and at little or not cost to you. If this sounds attractive, then read on.

How does article marketing work? It is actually incredibly simple. Many websites have developed that simply provide informative articles on specific or various topics to interested readers. Someone has to write these articles, so why not you? If you have an online business, then select a topic that relates to the products and services you provide. Write a few informative or persuasive articles on that topic, and then distribute them. Most websites that publish such articles will post your article at no cost to you (some may even pay you, although this is rare), and will add a brief biography and a link to your home website at the end. Then, when interested readers finish your article, they are drawn to your website.

Not only is this easy and fast, it also draws only traffic that is truly interested in your products and services, not a bunch of people who are only clicking the link to your site in order to try to receive a free iPod. Frankly, article marketing is one of the most efficient methods of online marketing that exists today. If you are missing article marketing, then you are missing out.

Want to learn more about it? Download the free ebook, Steps to Article Marketing Success.

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

When practicing Internet marketing skills it can be an exciting and creative activity, but if you do not understand exactly what you are looking for or how to properly get the results you require it can become frustrating and expensive. There are ways to promote your product or services in a low cost or no cost manner and create incredible returns. Here are some tips that will assist you in your Internet marketing endeavors.

The system outlined below has helped launch to pre-sell over $8,000 in books, over 250 visitors registered for a seminar in less than 2 weeks and the cost was under $25. As well using this strategy a company made over $180,000 in consulting fees. This strategy has provided the formula to create lucrative returns for many more entrepreneurs. With some planning and desire you can market your business effectively and successfully. This proven strategy will assist you in increasing the visibility to your website and generate leads and sales.

Business cards
Business cards are one of the best marketing tools to use. Make sure to use the front and back of your business cards to maximize your benefits. Carry them with you wherever you go and be prepared to hand them out at every possible opportunity. If someone hands you a business card, make sure to add their information into your database and email them within 48 hours to update them of any special events you should have.

Power of a picture
If possible make sure to capture your customer's happy moment of the time they purchased your product in a picture. Possibly capture these precious moments and display them all in a creatively arranged calendar. Any gift shop, auto repair shop, or dentist office would be happy to display your beautiful calendar 365 days a year.

Associations
There are many associations that are willing to advertise your business virtually. The great benefit of this type of marketing is the chance to network. Another benefit is the opportunity to make presentations which lead to publications. Many of these publications include a mention of your business in association newsletters, enzine or their websites. Often they invite you to write an article which helps in visibility of your business.

Be a part of a committee
Involvement in a committee is a great way to also increase the visibility of your website and business. This marketing strategy also allows you to increase your networking list.

Contest
Holding a contest is a great way to do back-end marketing. You can advertise a contest to generate new traffic to your website. Trade show booths are a creative location to hold contest for your business as well as on your website, generating tons of free publicity.

Linking
You can link your website to other complimentary websites. You can offer discounts to prospects that have been acquired through this method if they mention linking websites. This strategy of internet marketing can be a very low cost probability to your business.

Special offers
Secure special offers and bonuses with other businesses that are in your similar field. This method is a positive outcome for all parties involved. Make sure you cross-promote with valuable and reputable businesses, it is always most effective that they are equally dedicated to your joint campaign.

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Online marketing starts with your website

Internet marketing allows you to reach a global audience. Internet marketing is marketing your business online. Online marketing starts with your website; make sure its attractive and easy to use. When they need information, modern-day consumers turn first to the Internet. All of your online marketing will make sure they will find

The Google sandbox is like an enemy worth loving. As a webmaster/ SEO do you have any other option? If you want to generate traffic, you just cant ignore Google!

But first the primeval question. Does the Google sandbox really exist? The answer to this question is tricky at most times; there are conflicting opinions and no straight answers.

The majority opinion: Google sandbox definitely exists

The minority opinion: Many search engines veterans firmly believe that the sandbox theory is a figment of imagination from the Black Hat SEO

However, the exact positioning is somewhere in-between the YES and NO of the Google sandbox theory. Thats because there are strong indicators towards both the ends.

The YES Google sandbox exists theory

Proponents of this theory point out the fact that any new website (with a newly registered domain name) gets listed on Google after a delay of around six months, although the same website starts showing up on other search engines almost instantly The question they ask is why?

What gives more credence to this theory is the fact that many purely White Hat SEOs have admitted that they too have faced this problem. So, the moot point here is if you are doing everything in a purely ethical manner, why isnt your website showing up on Google? The answers to these questions are hard to come by, albeit they form the foundation of the NO theory.

The NO Google sandbox doesnt exist theory

Many of those who advocate this theory are in fact industry veterans, having years of experience in dealing with the search engines. The major points they have put forth against the sandbox theory pertains to the reasons why the websites dont show-up on Google and they are:

  • Application of unethical techniques like
    • Reverse engineering of the search engine algorithms, trying to find the errors in it and then exploiting it for their own cause.
    • Link farming
    • Creation of duplicate content
    • Keyword stuffing
  • Lack of knowledge up-gradation: Search engine algorithms change quite often and thats why the techniques to be employed need constant fine tuning. To be successful as an SEO, you need to intricately understand the changing algorithms and its significance. But, what most SEOs do is; believe in what they do and when the results dont come-up to the expected levels, they blame the Google sandbox.
In short, the Google sandbox theory is portrayed as a way employed by less competitive SEOs to cover up their in-competencies.

There seems to be truth on both ends, but our focus should be on the ways to get the website listed as soon as possible and to that end it's pertinent to note here that all is not lost as there are certain ways by which you can minimize the sandbox effect.

To be continued in part 2.

About The Author

Search Engine marketing expert, Tarun Gupta is one of the most prolific writers in the internet marketing domain with his articles being published in numerous websites and newsletters. He is the founder and director of web development and SEO Services Company =>http://www.BrainPulse.com

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

When you think about starting an online business, the first thought that will come to your mind is selling various products.

The business of selling products on the web is a very big business, and just about every marketer have realized this and introduced their websites into the internet, to sell something. With the entry of e-commerce into the web, this has become much easier. Just about anyone can do it.

But,the point is, not everyone is successful. Some of them have little (short term) profit, some experience no profit, and a small percentage of marketers have huge (long term) profit.

In this article, I shall discuss 2 main issues (and these 2 are quite important issues) that every marketer should seriously consider before starting to sell online.

Issue #1::

Should I sell Internet Marketing Products, or should I sell any other niche products excluding Internet Marketing products?

This is the question that puzzles every new marketer. They hear that internet marketing niche is a broad and saturated niche, so small business owners or individual marketers would not succeed in this niche.

Now let us consider a little scenario. Suppose one day you heard a knock on your door and when you opened it you saw a salesman approaching you with 3 or 4 types of leather items. The company from where he came is not familiar to you. In fact you have never heard the name of the company before. Among the items you like a certain type of shoe. You wore it and walked with it with extreme comfort. Also the color and look of the shoe attracted you. You were so fascinated by the shoe that you instantly pay the salesman for its price.

Now suppose there are many shops dealing with leather items in your city. Leather items is indeed a broad market.. there are leather shoes, leather bags, leather suitcase.. in fact many items can be produced from leather.

Now let me ask you this.

Since leather industry is a broad market, does that mean that a small leather-item shop owner would not succeed?

Certainly a wrong decision !

Why ? Because there will always be hot demand for leather products. Shoes, bags etc are essential commodities in everyones life. So if the small shop owner know how to market it, he is definitely going to get sales.

When the salesman, from that small shop, came to you, he knew that if you liked the shoe, you would have bought it.

How he guessed that? How can he be so sure that you were going to buy it?

Here are some thought that would have come to his mind, while he thought "you" as a potential customer:

1) Leather shoe was an essential commodity in your life.

2) You might have thought of buying a leather shoe before, but due to lack of time, you could not do it.

3) You might not have any idea where to get a good leather shoe at cheap rate.

So there were every chance of you buying the leather shoe from him.

Alternately, in case if you had not bought from him, he could have easily sold it to any other person for the same reasons.

And the one main and BIG reason behind him being so confident of the sale is:

THE HOT DEMAND FOR LEATHER SHOES.

Internet marketing, likewise, is a hot and hungry niche (although it is a broad niche). It has been hot since late 90's. It is also a huge market.

Online business will come and go. But the people marketing internet marketing tools and services will continue to make money as long as there is internet. Everyday, a lot of people are entering to start a business online. And they will need internet marketing tools and services for their progress.

So in my opinion, it will not be improper for you if you consider internet marketing as your main niche market.

Issue #2:

There are many people selling the same internet marketing products that I wish to sell. Then how can I compete with them and start selling my products successfully?

Good Question.

Here again we go to the previous "leather-items" example.

The small leather-items shop owner, who was not getting much

sale, knew that he was competing with hundreds of other renowned shop owners in his city. He knew that his items were good, but people were not willing to come to his shop because his company was not so much well known.

So he had to employ some tactics to make his items, as well as the name of his company familiar to people. He employed a door to door salesman for that purpose, and after some days he noticed a good increase in his sales as well as new customers entering his shop.

Similarly, while you are prepared to sell your internet marketing products, first make sure that your products are good (there is demand for those products). Then you should make every attempt your name and your site well known to visitors.

You must employ some tactics to get traffic to your site and

then get the visitors well caught in your sales message. The point here, is of course, to stay focussed. If you can focus on what you are doing (i.e configuring a good looking sales page plus building good amount of traffic to your page), without being overwhelmed by what your competitors are doing, you are obvious to succeed.

Shouvik Mazumder, online for sometime and involved in selling internet marketing products. Visit my site Best Ebooks and Softwares.

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Article Marketing on the Internet is a whole different story

Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them. Article Marketing will help you increase your link popularity, search engine positioning for your keywords and phrases, and it helps you reach more potential customers for your products or services.

SEO content writing is the artwork for web interface, done carefully with a vision that most of the audience coming to read the text is unaware of the topic and they have no time in hand to remain glued to the text. The text is simple and direct and gives a little pressure on the minds of readers. No idioms or high-flown language is used. It has given ample of scope for the budding writers to be noticed in the international markets in much less time than advertisement copywriters. The scope it offers is tremendous than what print media is offering to professionals who write copy for the advertising.

The text contained in such writing genre is variable. It can give general info about the product, business motives, service description and much more. SEO content writing as done for newsletter drafts, private label rights articles; press releases; blogs etc. have a different purpose to serve. The text is drafted with keyword density varying 5 % to 20% and fraught with specific words and phrases to increase your visibility on Internet. Search engine crawlers crawl on these specialized keywords and place you in a win-win situation.

The main emphasis lies on the content, because it rules out there on web. SEO content writing is done with a vision that most of the audience coming to read the text is unaware of the topic and they have no time in hand to remain glued to the text.

The reason for using keywords in SEO content writing rests to attract search engine spiders. Why? Because they like the keyword rich content! And this is also critical for Internet marketing. You need not be a writing expert to get a hold of virtual copy and this is the reason why I say that many programmers have plunged into this and earning some bucks writing from home.

Search engine optimization is order of the day. SEO content writing is being popularized as the prominent writing style over the Internet and it has already become a popular writing medium to safeguard your business interests.

Niche Writers India provide SEO Content Writing, SEO Copywriting and SEO Copywriters in $4.