Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

What is e-Marketing?

e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90's.

The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).

There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.

e-Marketing Strategy

The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing the well-known 4 P's (Product Price Promotion Positioning) that form the classic Marketing mix. Add the extra 3 P's (People Processes Proof) and you got the whole extended Marketing mix.

Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P's) is built around the concept of "transactional" and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.

These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P's) and upon each other.

1. Personalization
The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.

For example, a cookie strategically placed on the website visitor's computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer's experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.

Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.

2. Privacy
Privacy is an element of the mix very much connected to the previous one personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.

This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.

Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.

3. Customer Service
Customer service is one of the necessary and required activities among the support functions needed in transactional situations.

We will connect the apparition of the customer service processes to the inclusion of the "time" parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.

For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.

As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P's, hence its moderating character.

4. Community
We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a "community" and we will soon see why it is of absolute importance to participate, to be part of a community.

The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.

The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.

Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.

5. Site
We have seen and agreed that e-Marketing interactions take place on a digital media the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place a digital location for digital interactions.

Such a location is what we call a "site", which is the most widespread name for it. It is now the time to mention that the "website" is merely a form of a "site" and should not be mistaken or seen as synonyms. The "site" can take other forms too, such as a Palm Pilot or any other handheld device, for example.

This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing it is then a moderating function.

6. Security
The "security" function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.

What we need to keep in mind as marketers are the following two issues on security:

- security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;

- security of data collected and stored, about our customers and visitors.

A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company's IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.

7. Sales Promotion
At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.

This function counts on the marketer's ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.

On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.

To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.

Otilia Otlacan is a young certified professional with expertise in e-Marketing and e-Business, currently working as independent consultant and e-publisher. She developed and teach her own online course in "Principles of e-Marketing" and is also a volunteer Economics teacher.

You can contact her via her personal website at BRAINmarketing.net or check out her latest developing Marketing resources project at TeaWithEdge.com

Article Marketing on the Internet is a whole different story

Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them. Article Marketing will help you increase your link popularity, search engine positioning for your keywords and phrases, and it helps you reach more potential customers for your products or services.

Every time you take your car in for an oil change, most shops give you a 15- or 30-point checkup when they change your oil to alert you to any other potential problems you might experience in the future. In the same way that your mechanic conducts a regular inspection of your automobile, you need to conduct an annual checkup of your website.

Here are 7 critical areas that need to be checked yearly on your site:

1. Copyright notice. In years past it would take me until March or April to update my copyright notices primarily because I had to go in and update every single page of my site. More recently, however, I've used an includes file, which is one file that can be inserted in many pages to hold my copyright and contact info. Consequently, when I need to update the copyright info, I open this one file in my HTML editor, update that file, save and upload it. Once it's revised, the new information miraculously appears on all the pages in which it's included, updating them all at once.

2. Opt-in forms. The beginning of each year is a great time to ensure that all of the opt-in forms are working on your site. Do you need to add additional fields to the opt-in form to collect mailing addresses, for example, or to ask how visitors found your site? Is the information contained on your confirmation page (the page to which a visitor is sent upon her initial request to opt into your list) still current and relevant? How about the thank you page (the page to which your visitor is sent when she has confirmed her desire to join your list)?

3. Autoresponder followup. Next, review the content of the autoresponders that you've set to follow up the opt-in. Are they still current? Do they mention offers or upsells that are still available? Do you need to update any copyright or contact information contained within them? Are they making it through spam filters? Use this tool to ensure that every email gets into your contact's inbox, SpamCheck from SiteSell, http://spamcheck.sitesell.com/

4. Signature files. Does your email signature file contain a call to action that's still working for you, or does it need to be updated? Have you changed any portion of your contact information? After you review your signature files in your email client, do the same check of your email signature file in your shopping cart program or autoresponder program.

5. Client attraction device. Take a look at the free giveaway you provide to your visitors in return for them opting into your list. Whether it's a document or an audio or video file, update the copyright and content information in it and review any biographical/profile information that you list about yourself or your business. Is the content you provide in this giveaway still valid and current? Do you want to keep the current call to action, or does it need to be updated to better fit with your current business model?

6. Missing images and dead link check. When your website fails to properly display images, your business appears unprofessional. Tour your website to ensure that all images are displaying as they should. If you link to or make reference to many resources on your site, run a dead link check annually to weed out or update those that no longer work. You may be able to do this with your HTML editor. If not, try the free weekly link checking service offered by iNetDog, http://www.inetdog.com/link_checking.php

7. Order forms. Be sure that your order form works all the way through. Most online business owners, when checking order forms, stop at the point where they need to enter credit card information. If your merchant account agreement prohibits you from using your credit card to order from your company, ask if they have a test card number you can use, or have a reciprocal agreement with a colleague to check each other's forms. Check your followup autoresponders that are set to go out after someone makes a purchase, as well, to ensure that they are still up-to-date.

Websites that are obviously out-of-date or aren't working properly are a huge deterrent to doing business with you. Check these 7 key areas yearly on your site to convey to your visitors that your site is regularly updated and maintained.

Copyright (c) 2008 Donna Gunter

Online Business Resource Queen (TM) and Online Business Coach Donna Gunter helps independent service professionals learn how to automate their businesses, leverage their expertise on the Internet, and get more clients online. To claim your FREE gift, TurboCharge Your Online Marketing Toolkit, visit her site at OnlineBizU.com . Ask Donna an Internet Marketing question at AskDonnaGunter.com .

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

We threw away 30 visitors to our blog. It was real easy and you can do it too. (I hope you see me smiling)

We posted an excellent content filled article on collage making to several article directories. We had allowed several weeks to go by without checking the statistics.

Finally, late one evening, I decided to look at all the statistics in all the article directories. Well, knock me over, the article on collage making had over 2,000 views on one of the largest article directories on the internet. It also had also been published in 16 E-zines.

We were excited. Then, I decided to peek at the website we used. There had been additional sites created that might fit in the resource page of that article. We were horrified to see a broken link. That means that those 30 clicks on that bad link were trashed. But wait it only gets better. Remember those 16 E-zines that downloaded and published the article? We wonder how many visitors tried to reach our blogs after viewing those articles all over the world.

The morale of this story is to check your links and review your article statistics on a regular basis. You don't want to throw away potential visitors to your sites. Learn from our mistake and errors. After all once you make a mistake you usually will not make it again unless your brain cells are not functioning.

The other lesson is to avoid posting an article to the directory late at night when you are tired. Write it, review it, and go to bed.

We invite you to visit

http://www.cameraboomer.com and http://www.rosiehorner.com Hope these links work!

Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

If you have been in the internet for quite sometime, you probably know that article marketing is dominating the World Wide Web. Millions of webmasters from all sides of the world are using this technique to either popularize their website or promote their products and services.

As more and more people are taking advantage of this impressive marketing method, the competition in getting the attention of online users has grown stiffer. As a marketer, you must device mechanisms on how you can constantly improve your article marketing strategies so your articles will stand out above the rest.

Here are the 3 fresh secrets to improve your article marketing:

1. Titles. The competition begins when online users search for your targeted keywords. When they search content using search engines, they will be presented with numerous articles that are related to the keywords they have keyed in. To give your articles an edge, you must give them titles that are keyword-rich. This will help them get better placement on search page results. However, it not enough that your titles are keyword-rich, they must also be appealing so online users will be enticed to read your articles. Consider your titles as baits that must attract online users at first glance. Let them know what is in store for them when they read your content.

2. Content. Once you have successfully grabbed the attention of online users through your titles, learn how to sustain that attention by making your articles content-rich. Provide the information that your readers are looking for so they will be glued on your article. Keep your content short, concise, and direct to the point by presenting the most important information upfront.

3. Resource box. This is the element that you would like to focus on if you would like to improve your conversion rate. Make it powerful and compelling so it can effectively move your readers to click on your website's URL.

Want to learn how to sell high ticket products online? Download my brand new free guide here: "How to Sell High Ticket Products Online"

Sean Mize teaches a powerful, highly advanced system of creating and selling high ticket products online.

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Everybody would like to explode their article marketing efforts these days to improve the benefits they get from this technique. If you are one of them, take these 7 targeted secrets so you can easily get ahead of the pack:

1. Keep yourself abreast with latest information about this method. Every so often, expert marketers discover new ideas that can make article marketing much easier and more effective. Don't be left behind by constantly reading articles or ebooks about this amazing marketing technique.

2. Utilize automatic submission software. Manually submitting your articles on various publishing sites can be tedious and time-consuming. Save valuable time by having them automatically distributed. You will have to spend at least $20 for this service but the time you can save can be used in increasing the number of your articles.

3. Improve your keyboarding skills. Learn how to type fast so you can finish your articles quicker. There are various online keyboarding sites that can help you improve your skills for free.

4. Learn how to do "batching". This is the process of writing articles in batches so you can effectively manage your time and still be more productive.

5. Hire some help. To get more things done, some marketers are hiring either ghostwriters or article posters. Though this technique can cost you some money, it can increase the number of your submissions in no time.

6. Pick easy to write articles. Based on studies and various researches, "How to" and "10 tips" articles are the easiest and quickest type of articles to write as they only require a brief introduction and numbered list of your ideas or tips.

7. Write more. If you wish to produce more output, I suggest you write additional 2-3 articles per day. This will give you at least 14 more articles per week.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

Developing a strategic internet marketing plan is an absolutely essential element to any business model. Without creating and implementing a strategic internet marketing plan, you are using an ambiguous, brushstroke approach to your business and shouldn't expect to achieve any significant success. Starting an online business without proper planning is a surefire way to realize failure.

Although the implementation of an internet marketing plan may differ from client to client, the primary goal remains the same: to target, attract, convert, and retain visitors to your website(s). Strategic internet marketing is simply about having a plan that utilizes proven marketing tactics to get high converting results. It's great to have big, lofty dreams about achieving success, however if one doesn't develop and implement the proper goals to realize those dreams, success is an unrealistic expectation.

Developing and implementing a strategic internet marketing plan will keep you focused on those aspects of your business that are most important and help you avoid actions that are non-essential. Think about those internet marketers that are making millions online, constantly increasing the size and influence of their businesses. These successful business owners understand the value of utilizing a strategic marketing plan and are constantly tweaking these plans to achieve greater success. When we fail to plan we are essentially planning to fail. Failure to plan will inevitably cause even the most gifted marketers to become distracted. It's a sad reality that so many competent marketers who do not have a strategic marketing plan waste valuable time and resources simply because he or she cannot stay focused.

Internet marketing for home-based businesses starts with creating a blueprint for success. Develop a strategic internet marketing plan that is designed to accomplish your specific goals. A core of business principles in your strategic internet marketing plan will give you an excellent start toward business success. Like a car, your plan is the engine that makes your business go.

Scott Brooks is a successful entrepreneur with over five years experience in internet marketing. Get a free, comprehensive guide to teach you how to wildly increase your earnings by selling profitable low, mid and high ticket products.

Get your free copy here: Sales Funnel Secrets

Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

At a conference I recently attended, I met many people and collected many business cards. As I perused the cards and spoke with the participants, it became glaringly obvious to me that many in this group:

a. did not understand the power of an email address

b. failed to promote themselves in their routine email correspondence via an email signature file

These two free email marketing strategies are at the fingertips of most business owners, yet many fail to take advantage of either. Here's how you can make the most of these two free strategies:

1. Use an email address containing your domain name. Don't give AOL, Yahoo, Hotmail, Earthlink, GMail, etc. any more free publicity by giving others your email address from one of those services in business settings. Create and use an email address at your business domain name and post that on all of your marketing materials and use that in all of your email correspondence. Many times the only two pieces of information I have about a person are a name and email address. I'm just nosy enough to go and check out the website listed in the domain name just to find out a bit more about what the person offers or does for a living. It becomes much more difficult to determine if I want to do business with someone or get to know that person better if all I have is an AOL or Verizon email address, however.

Why do smart business owners with a website and a domain name fail to use the corresponding email address on a day-to-day basis? Primarily because they don't know how to set it up.

In order to use your domain name's email, you'll need to use an email client, like Outlook, Outlook Express, Eudora, or Thunderbird to send and receive email. You'll also need to log into your webhosting controls for your website hosting account and set up a POP3 email account. Once you have logged in, set up an address, like info@ or yourname@, as well as a password. Your host will also provide you with the incoming and outgoing mail server info. The incoming mail server info will usually be something like pop.yourdomainname.com and the outgoing mail server will usually be something like smtp.yourdomainname.com. If you have difficulty with the setup of your domain name email address, most hosting companies will provide assistance with setting up this email account in the most commonly used email clients or will provide a tutorial on their site.

2. Use an email signature file. Every email program offers the ability to format what's known as a signature file, or a short block of text that is appended to an email that gives the recipient some information about the sender. This is a powerful marketing tool that can be used free of charge and with absolutely no effort, once it is set up correctly. At a minimum, your email signature should contain your name, title, phone number, and website. The effective email signature files contain a compelling offer to drive someone to your website. For example, you might note your free giveaway in your signature file, or invite someone to sign up for your newsletter, or let a recipient know that you have a blog. Most online business owners create multiple email signature files and use different ones depending on the nature of the audience or person with whom they are corresponding. For marketing via online discussion lists and forums, you may need to create a shortened version of your signature file, as many online networking groups restrict email signature files to 3-5 lines of text.

Just like with your business email address, you'll need to use one of the email clients mentioned above in order to set up and use your email signature files. Here are some resources to help you create your signature file in various email clients:

Outlook Express: http://video.about.com/email/Signatures-in-Outlook-Express.htm

Outlook: http://email.about.com/od/outlooktips/qt/et072706.htm

Eudora: http://email.about.com/cs/eudoratips/qt/et122701.htm

Thunderbird: http://opensourcearticles.com/introduction_to_thunderbird_3

Using an email address that contains your domain name and appending an email signature to all of your email correspondence are two free, easy and effortless ways to promote yourself, your website, and your products or services. Once both are set up in your email client, you can use them daily to market yourself without even thinking about it!

Copyright (c) 2007 Donna Gunter

Online Business Resource Queen (TM) and Online Business Coach Donna Gunter helps independent service professionals learn how to automate their businesses, leverage their expertise on the Internet, and get more clients online. To claim your FREE gift, TurboCharge Your Online Marketing Toolkit, visit her site at OnlineBizU.com . Ask Donna an Internet Marketing question at AskDonnaGunter.com .

Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

If you have a website and you aren't worried about having solid, rich content, you are missing out on one of the best tools to create revenue that any website owner could have. Having a content-rich website is a must when it comes to making any money from the web these days; if you don't have useful content on your site you don't stand a chance to have solid revenue coming in from your site and who couldn't use some extra money?

Article writing is one of the most solid ways of garnering traffic from the web. This can be done either by your hand or by hiring a ghostwriter to write the articles for you. This is more of an accepted practice than it seems, as not everybody has the ability to be a master writer and that is okay. After all, it is important to write articles because you want to establish yourself as an expert in your field and if your articles display a lack of writing ability that can definitely ruin your chances of being regarded as an expert.

Also, if you are going to have a content rich website that matters, you have to make sure that your writing is targeted toward a specific audience, and that it is that specific audience that is going to be going to and using your website. Create the type of website that your audience will want to bookmark. You can only do this by finding a niche and sticking to it, and catering either to a specific audience or everybody.

The only way that a person can create a content rich website is to do the research. Use research tools like overture to find out what keywords people are hitting up in search of information pertaining to your niche and make sure that you make use of the appropriate keywords when it comes to your content. Without keyword rich content, you can only hope that word of your site reaches the world by word of mouth, because when it comes time to use search engines most users will have no idea that you exist.

You can also drive traffic to your site by using the same search engine optimization techniques to create content for the article directories. Article directories are important because they gain valuable backlink traffic to your site, and people will move from the article to the site with ease. This is an excellent and cost effective way of helping to drive website traffic to your site, because most article directories are free and if you have time, there are tons and tons of directories that you can submit articles to. As a matter of fact, some services will even distribute your articles to the directories for you, so you won't have to worry about having to go through the trouble.

No matter how you use your article content or whether you choose to do it yourself or hire a ghostwriter, there are certain things that a content rich website should and should not include in order to be the most effective for its intended use just as there is a certain way to go about it.

First of all, make sure to write in short, concise sentences that any reader can easily understand without having to decipher through a million and one punctuation marks. Use words that people all over can understand and try to keep it free of slang or words that only appeal to people from a certain area of the world or United States; unless they are pertinent to the particular audience you are looking to get the attention of.

Also, if you want to keep your reader moving through your article, be sure to write in short paragraphs of just a few sentences and include as many lists, headings, and bulleted points as you can; this gets the attention of the reader the most and makes your content jump out and matter.

Creating rich content for your website is what is going to matter in the end. Colorful pictures and a real purpose are great, but rich content that gets traffic is key to the success of any type of website out there. Be sure to make your content as rich as it can be, and you will find that you have more traffic than you ever thought possible.

Kevin Sinclair is the publisher and editor of Be Successful News, a site that provides information and articles on how to succeed in your own home or small business.

5 Essential Elements for Effective Marketing

The purpose of marketing is to ultimately generate sales. Whether you are building a brand or coordinating a one time sale, it is important that you cover all the bases to be effective. If you are selling a product or a service, on the web or over the counter, the five essential steps for effective marketing is a check-list to make sure that you are maximizing the return on your efforts.

1. Features
Define the features of the product or services that you are promoting. Be specific, concise and accurate in your summary of the features. Imagine that you are developing your list of features like the list of ingredients for the side of a cereal box, or the list of hardware requirements for a software application. The list of features should be easy to locate and easy to understand. The list of features should not be flamboyant or contain promotional puffery. It should be concise and contain substantive information. Demonstrate respect for your customers time by being direct and easy to understand.

2. Advantage
Identify at least one, but no more than three, key advantages of the product or service that you want to promote. Unlike the list of features, statements of advantages are intended to generate excitement. The advantages are typically a subtle comparison between the before and after, or a comparison to competition. Do not disparage the competition. If you are effective in stating your advantages, the customer will make their own conclusions. Some examples of phrases used in identifying advantage are fewer calories, every day low prices, longer lasting, less filling and fresh scent. These advantages may or may not be the related to the primary features or functions of your product or service, but the advantages can set you apart.

3. Benefit
It is important to identify the customer value to be realized by the advantages of your product or services. The list of features details the item. The advantages identify why yours is superior. The benefits statement makes it personal. In some cases the benefits may be implied, For example, fewer calories implies weight loss, an obvious benefit for many customers. If the customer benefits are not inherently obvious, then it is good practice to state the benefits. This is especially true if you are selling services. For example, help the customer identify that training and educating employees may result in benefits like better sales or increased productivity. Keep the customer perspective, You can buy at low prices here is better than I can sell to you at low prices.

4. Image
If your marketing includes advertising or web content, it is extremely important to use appropriate images. The text of your marketing material creates an impression and an emotional response. The images or pictures used in your marketing will be remembered. To be highly effective, use images that portray your product or service with complimentary text (features, advantages and benefits). Some common mistakes are not including a picture of the product, or using cartoons in conjunction with professional services. An effective method is to use pictures that convey lifestyle associated with your product. For example, pictures of athletes for sport drinks, cityscapes convey large scope, images of people enjoying the use your product. Proper use of images can gain immediate attention and make a lasting impression.

5. Offer
Also commonly referred to as the call to action, make sure that your marketing material entices the customer to follow-up by asking for the sale. Effective Offers typically include a price, a place to purchase, and a compelling reason to act now. Limited time promotions, coupons, while supplies last and for a limited time only are compelling reasons to take advantage of the benefits promptly. Your marketing material may be your one opportunity to reach that customer, so use it wisely and ask for the sale.

Make a personal checklist and review your marketing material, brochures, ads and web content. Once you have reviewed your own materials, compare to your competition and commercials to see who is using the Five Essentials to Effective Marketing. Once you have successfully covered all of the bases, you will see your marketing efforts and web site transform into self-fulfilling sales.

For more suggestions on marketing, leadership, management skills and organizational development, please visit Executive Blueprints and the Institute for Advanced Leadership

John Mehrmann is President of Executive Blueprints Inc., an organization devoted to improving business practices and developing human capital. http://www.ExecutiveBlueprints.com provides resource materials for trainers, sample Case Studies, educational articles and references to local affiliates for consulting and executive coaching.

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

If you are an author or a professional who has lately been downsized, you can find loads of ways to earn money by doing article marketing without even leaving your house. Sure you might like to write the traditional way - on an assignment given to you by an editor and with a regular salary - but times have really changed.

Lots of people write articles in their home and them sell them online to web pages or print media outlets. Typically, you should market an article before spending time researching, writing, and editing it. An article proposal and sample writing can be used to market the article to ensure there is a buyer before it is finished.

A hot story idea that grabs audience and editors interest is the key to marketing to traditional print media. Find something topical and timely. Every day there are news stories, breaking trend stories, personal experiences and more, that provide marketable articles. Check the news web sites and portals for the latest items.

The internet also provides a new venue for article marketing. There are several services seeking articles from writers. These services often make money from advertising messages that are associated with the articles. These articles need topics that are of interest to potential web researchers and contain key words that the web searchers are likely to use to locate information. "How-to" articles, holiday themes, guides for beginners, and reviews, are staples of this type of writing.

After you have started your own web log, look into joining an ad affiliate service. Such a company places ads on your page and pays you for the number of unique viewers. If you are an expert in some hobby such as coins, stamps or records, you will have a built-in audience.

Your personal life and work experience may be what gives you that edge to deliver unique content in your articles. With the internet being the first choice of many seeking information for things as varied as a new handbag to news to travel, a well-researched article can provide just what they are looking for. Perhaps your point of view, sense of humor or expertise is exactly what will put you ahead of the game and article marketing will be a cinch for you.

Article marketing is a perfect job weather you are retired labor worker or a writer. This new and revolutionary business is perfect for anyone and everyone. It is simple and easy to do, the main thing to keep your mind one is to have unique articles. This will ensure that you gain your readers interest and entertain them. Furthermore to keep their attention you must have unique content that the readers have not yet read or seen. It is simply and easy to do, this is a great job opportunity for anyone and everyone looking to make money the easy way!

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

Article marketing is considered the ultimate marketing tool as it is proven effective in augmenting traffic, pulling up search engine ranking, improving sales potentials and profits, and positioning yourself as an expert on your chosen niche. What makes it even more popular is that it is easy to do and anyone can do it for free.

Here are the 4 outstanding secrets to impact your article marketing:

1. Potential readers. You need to keep your target market in mind every time you write your articles. You have to make sure that the information you present, your writing style, and your choice of words are all targeted to their needs, wants, and preferences. This is an effective way to please your readers as they are the ones who can ultimately make your marketing strategy a success.

2. Search engines. If you want to drive quality traffic to your website, you need to know how to please the search engines so they will connect you to your potential readers by showing your articles on relevant searches. Make it a habit to use targeted keywords on your content and follow the recommended keyword density to make your articles search engine-friendly.

3. Article submission sites. To increase the chances of your articles being accepted by popular publishing sites, you need to learn and follow their rules by heart. Keep your articles content-rich, informative, keyword-rich, timely, and accurate. Also, eliminate sales pitches or blatant advertisements, inappropriate content, and hyperlinks on your articles. These are the common reasons why articles are rejected online.

4. Your business. Remember, you are writing your articles to promote your business and your products to ultimately augment your sales potential. As such, you need to be careful in choosing your topics and you must stick with those that are relevant to your target niche and potential clients so you can drive targeted traffic to your website.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

What are Keywords? Why Do I Need Them? Keywords are words that may be used by viewers searching for information, search terms or phrases that are related to an advertisement or ad copy.

In search engine marketing the keyword or search phrase is crucial. Keywords can be a single term or keyword phases can be used which contain multiple words.

To appear on those first few pages of a search engine a website must contain a density of keywords or phrases related to the search terms used. It is an imperative part of search engine optimization for any website.

When you go to a search engine such as Google and search for something, you are using a keyword or keyword phrase. For example, if you do a search for "website design" you are using keywords for your search. The results that come up will be as follows:

The top two results are paid advertisements (a company paid for you to see their ad when you searched using those words).

The results listed over on the right are also paid advertisements

The results listed on the page underneath the top two are your natural search results. The words that you chose for your search are listed within the content of the websites and Google is showing you the most relevant results. (This is a simplified explanation, more information can be found in SEO articles.)

If you have ever tried to figure out keywords or keyword phrases, you know it can be a daunting task.

Some websites make the mistake of just listing anything and everything under the sun for their keywords. Major search engines take into account many factors. If you are listing a keyword that has no relevancy to your website and there is no copy on your website to back it up it will not be taken into consideration. Another mistake often seen is the over-use of keywords on a page. Again, if you are using a word over and over on your site, (when it isn't needed) in order to get higher rankings - you are barking up the wrong tree. It won't help you get any closer to the coveted "Top".

Keyword density is key. We'll write another blog on that subject soon.

Back to keywords and how to find them...

There are many tools out there, and even services you can enlist to help you choose your keywords. I suggest going with the freebies.

Here are three that I like to use:

1. Google Adwords - Keyword Tool

This is an excellent source for figuring out what your keywords should be. Simply type in a keyword or phrase that is relevant to your website (make sure you check synonyms) and get your information. Another excellent tool is the next tab over "Site-Related Keywords". You can simply enter your site url and see what keywords you should be using based on the content that's already on your site.

2. Overture Keyword Selector Tool

This is Yahoo's PPC campaign (Overture) tool. You can enter a keyword and search and you will be shown the keyword phrases and how many times they were searched for on Yahoo for the previous month. This is a fabulous way to see if you are on the right track. If people aren't searching for what you are advertising, you may want to take another approach.

3. Google Suggest

This is a fun tool that guesses what you're typing and offers suggestions in real time. It also shows you the number of times the phrases were searched for. It can be useful to give you ideas of what other searches were performed using one of your keywords and inspire you to find new phrases.

Remember, it's not just about what your keywords are, but how you use them on your site and in your advertising.

Joanne Pele is the Vice President of Operations at Complete Business Systems. Complete Business Systems provides a ready-to-go branding package for your company, including website, logo, business cards and letterhead. Additional services include postcard design, databases, press release and web content writing. For more information, visit Complete Business Systems or call 800-479-9186.

Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

The professionals of Website marketing companies help you to provide a good and long-lasting impression online. As people come to your website, they may click away if they do not find your site interesting or full of relevant information. However, website marketing companies are the only solution to this. They help you to ensure more and more people come to your site by marketing this in different ways.

Today, the biggest factor responsible to achieve success in your business is promotional strategies. Therefore seeking the help of specialised companies for effective internet marketing has become prominent. The website promotional services offered by these companies are most in demand in today's advertising industry. Their techniques can help you out to attain success in cyber space and can make you known both locally and internationally.

Moreover, around one million web pages are added everyday into the World Wide Web and therefore this has increased the competition on the online front. These promotional companies help you to achieve maximum benefit over other sites by bringing highly targeted traffic to your website.

There are a number of web advertising services that come as the entire solution for all your advertising requirements.

Among the major services are:

• Online directory

• Search engine submissions

• Search Engine Optimisation

• Viral marketing

• Web linking

While advertising online or in online businesses, the people associated with it should be very careful while selecting a website marketing company to promote their business. Online advertising can prove to be very expensive if you lack experience with marketing and further, you need to go through a number of advertising campaigns based on "test or trials". It can be a tiresome and time-taking experience for you to find the best website marketing company for delivering profitable solutions for marketing. For the effective online advertisement, you need to compare every advertising option available on the internet which are dealing in business with website marketing or are great solutions of online media. You may even need to develop a personal relationship with the account manager of the company you select to meet your purpose. This account manager in the website marketing company will help you deal with your advertising campaigns and will also advise you on its growth. The account manager helps you prepare for the real expected scenario prior to the commencement of all solutions of your marketing.

It is very simple when thinking of website marketing itself, but when you really need to create a fast effect, it is important for you to consider a managed website company and its strategies. The Web has become an essentially vital source to most of the companies, whether small or large, that none of them want to take any risk in their online appearance. For this reason, getting help from professionals or website marketing companies really proves beneficial to all business organisations. Choose an experienced company which would be an efficient and reliable one, entrusting all advertising effort in it to promote your business effectively.

Derek Rogers is a freelance writer who represents many UK businesses. For website marketing companies, he recommends Impact Media Ltd, one of the UK's leading specialists of search engine optimisation.