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Saturday, June 7, 2008

Breakthrough Article Marketing - 4 Fresh Steps to Impact Your Article Marketing

If you are a webmaster and have the knack for writing, you have won half the battle of generating money through the traffic that your website will generate. If you have the power to effectively express yourself in written word and impart knowledge through your articles, your words will surely be shared, remembered, and read long after you have written your articles.

1. Be convincing. In writing your articles, you must know the elements that will make your content truly believable. Share your trade in secrets and always make sure that the information you present are all factual. You can also cite various resources that will back up your ideas. In addition, you can share a story, incorporate images, statistics or post testimonials that will further strengthen your credibility.

2. Energize your writing skills. If you are suffering from writer's block and temporarily lost the ability to write quality articles, learn the methods that will help you renew your zest. Take some time out and be inspired. Remember, the success of your article marketing campaign largely depends on the quality of the articles that you post on submission sites.

3. Write for your readers. Keep them in mind when writing your articles. Pick the information that are targeted to their needs and use words that they can easily relate to. When you make your articles easy to understand and useful, you do not only help your readers learn new things, but you also teach them to trust you.

4. Write for publishing sites. While keeping your readers in mind when writing your articles, you must also consider the rules set forth by article submission sites so you can successfully post your articles online.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

What Are Permanent One Way Links?

Today, just about any market segment on the internet is saturated to the limit. And under these circumstances, it's pertinent for any website that wishes to survive, let alone thrive, to figure amongst the top ranks in the search engines. It's no secret that Search engines provide the best way to direct the people you want to your website.

Most well-known search engines, for example; Google, Yahoo and MSN use something called the link popularity in their search formulas. So the main trick to get more and more visitors to visit your website is to have many links which point to your site from relevant, associated pages. As the number of links which lead to your site increase, so does your website's popularity.

But with the passage of time, search engines discard their old methods and change their methods to evolve new ones. Though, earlier, webmasters tried very hard to trade links, these reciprocal links often come across useless due to the continual changes made to search formulas. It is here that the more powerful and useful one-way link makes its entry into the scenario.

Some of the many advantages of permanent one way links over reciprocal links are as follows:

1. The most important and useful feature of a one-way link is the fact that, being unidirectional, there is absolutely no way it can be linked back to any undesirable webpage. And so, there remains no chance of your link being associated with any "bad neighborhood". In other words, when you buy one-way links, you can be sure of an increase in your ranking in the search engines, without the additional worry of the problem of a bad link-back. This really helps when you are trying to add to the credibility of your site.

2. Another very good reason to consider one-way links as a viable option for your website is its known stability. A one-way link usually stays in its place for a very long period of time. When another webmaster looks through your website and finds content which is interesting enough, he wants his visitors to enjoy it as well. So then he proceeds to put up a link which directs his visitors to your website. This is why, most one way links are likely to be found on pages with the same or relevant topics of your website. As each amongst all these one-way-inbound links point out the importance of your website, the search engines act accordingly. To put it simply, permanent one way links not only boost your credibility but they also shoot up your site's rankings on the various search engines as well.

In conclusion, there can be no doubt to the fact that one-way links are the links of the new generation. They are more useful, powerful and convenient than the older ones. So, although you cannot completely disregard the importance of two way back-links it definitely makes more sense to purchase as many one-way links as possible in order to maximize the amount of traffic your website sees each day!

Derek Rogers is a freelance writer who represents many UK businesses. For Permanent One Way Links, he recommends Impact Media Ltd, one of the UK's leading specialists of Link Building Services.

On Page SEO Optimization Made Easy

SEO is the one of the most important skill sets any internet marketer should have. It's one of the easiest and most profitable forms of traffic any website owner could receive. Search Engine Traffic is not the easiest to obtain however. One of the most important things a website owner should learn is how to optimize their web pages specifically for the search engines.

First things first, you should have your keyword picked out and ready to go. Once you've got that you can proceed to optimizing your web page.

It's also recommended that you have a rudimentary understanding of HTML.

Title Tags

The first thing you should do is include your keyword inside the title tags. The title tags are the first elements right after the head tags. They look like this

<title></title>

It's best that you include some other related text after you input the keyword. If my keyword was SEO I'd input something like

<title>SEO - Tips And Tricks For Optimizing Webpages</title>

You can also add the title element to your outgoing links.

Header Tags

Header tags are in my opinion the second most important part of on page optimization right after optimized content. Header tags look like

<h1></h1> and should be placed right before the content of your website. You should always place your keyword in header tags with a few other words relevant to your content. Also, always bold your keyword in your header tags.

Bold Your Keywords

It's always a good practice to add bold tags to your keyword when in your content. Bold tags look like

<b></b> and your keywords should always be enclosed in them whenever they come up in your content.

Image Alt Tag

If you can swing it, your keyword should be included in the alt tag of one of your images. The ALT element can be added to an image if it isn't already. If you need help with this part of on page optimization then I suggest you look it up at htmlhelp.com.

Keywords In Your Content

You should always include your keyword in your content. It's always better if you keep your keyword density around 3-6%. Keyword Density means your keyword should make up 3-6% of your content. Content should always be unique and relevant to your website.

If you follow all of these steps and techniques you should be on your way to ranking over your competitors. Remember, on page optimization isn't the deciding factor when it comes to rankings. Build your links and create good content for best results.

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Top 7 SEO Mistakes to Avoid

You've got your new site up and you're ready to get it optimized for search engines. Where should you start? There are plenty of articles and advice on the Internet on how you should go about it and there's a lot of information to absorb. When applying your SEO practices, make sure you avoid the following no no's:

  1. Omitting the Title, Description and Keyword Meta tags. I've seen it first hand many times - potential clients contact me interested in a re-design because their site has been up for over a year and they have no traffic or page rank. I check their source code and sure enough, they don't have any tags. If you go to Google Webmaster Help Center, you'll see they encourage you to have title tags.
  2. Leaving "Under Construction" on your pages. You want your site to be seen as something that is evolving and continually changing so people will come back? Don't put up "under construction" or "continually under construction". The search engines will ignore you.
  3. No Links! This is a must for your website, you need to have them. Link to relevant sites from your site and have some incoming links from relevant sites too.
  4. Keyword stuffing. Cramming your pages full of keywords is going to shoot you down in the SERPs. You need to do research on keyword density and keep your pages within those ranges.
  5. Hiring a dishonest SEO service. You get what you pay for. If you want to have legitimate results, hire an expert service and expect to pay anywhere from 2-5 k per month. Do your research and make sure to check references by speaking to the former clients personally over the phone. If you hire a service that "guarantees" top placement, you are most likely getting ripped off.
  6. Using important text in images. The robots and spiders don't recognize the text in an image. If you have something important you want shown on your page, use text!
  7. Dead links. Make sure you check your links frequently. If your links aren't live, guess what? The crawler is leaving your site - dead end.

You can use free services such as SiteReportCard.com to check on your site optimization and find areas that need improvement.

When doing SEO for your site, be honest and provide information to your viewers that is of value and is true to your product or service. If you stick to those guidelines, you'll come along just fine. Remember, it's not a lightning process and it can be done without spending a great deal of cash. Do your research and get started today!

Joanne Pele is the Vice President of Operations at Complete Business Systems. Complete Business Systems provides a ready-to-go branding package for your company, including website, logo, business cards and letterhead. Additional services include postcard design, databases, press release and web content writing. For more information, visit Complete Business Systems or call 800-479-9186.

Stop Making Statements That No One Cares About - Stop Complaining

If you are an online article author and you sneak in little sentences full of opinion into your articles, you might want to consider that if those comments are not based in reality, but only your own perception that no body really cares what you think. In fact, you probably are looking pretty ignorant to those of us who know better.

You see, I am not here to make you feel bad or belittle you, you are doing it to yourself, with these persnickety comments of yours. If you are attempting to get the reader to perceive of you as some sort of expert then the real experts are going to be taken aback by your rhetoric.

The fact of the matter is that No One really cares what you think until you do something, so if you have never really accomplished anything in your life but you feel they need to blast your opinion into cyberspace then many people who know better will merely think of you as that something that everyone has.

So, I recommend that you stop making comments that no one cares about and stop complaining about things that you either know nothing about or you perceive that they are the trendy thing to say. If all you do is write about things, but never do anything in life, then all you really do is add your name to the long list of maniac depressant writers who are on Prozac. Think about what I have said, this is Constructive Criticism, aimed to get you the help you need.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington

Article Marketing - Why Should I Give Articles Away?

Spend my valuable time writing articles only to give them away? Why would I want to do that?

If you believe that the articles that you write should only be shown on your site you are missing the whole point of Article Marketing. Article Marketing is the process of writing articles and submitting them to article directories for others to use free of charge. To some that may sound somewhat counter productive. Take it from me it is one of the best ways to increase traffic flow to your website. More traffic equals more profit

Publishing your own articles on your blog, website or in your newsletter is not enough. You need to have your name and website link spread across the web. Article Marketing can and will do that for you.

When you contribute articles to the article directories you will be give a resource box. In this resource box you can inform the reader of who you are, what you do, and where your website can be found. As part of the agreement with the article directories publishers may not remove or alter the resource box.

If you limit your article to being published on your own site the only people who will see your articles are the ones that somehow get to your site. There are literally millions of other sites out there who have visitors and these visitors have no idea who you are. Writing articles and allowing others to use them allows your name and website link to be seen by huge number prospective buyers.

With each article you write more links are created which lead back to your website. When a publisher chooses to include your article on their website, ezine, or newsletter more links are created. More links back to your website can result in higher search engine ranking. With higher ranking comes even more traffic.

Yes you should be writing articles and giving them away left and right. In fact you should be writing them as fast as you possibly can, submitting them to article directories, and being rewarded in more traffic.

Would you like to know how to use Article Marketing to drive traffic to your website?

Get my complimentary Report HERE and start the stampede today!