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Wednesday, July 2, 2008

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Most people now know that a good way to improve the rank of your site in the search engines is to increase the number of good quality inbound links. Most people tend to think this would go to their homepage, but Deep Linking is also another method which could be more beneficial.

Put simply, a deep link is a link pointing straight at a page within your website, other than your homepage. For example, rather than just linking directly to a website's URL, like www.yourwebsite.com, I could link directly to a page within that website.

So, in which case, I would link to www.yourwebsite.com/content-page.html

For usability, this is great, as it saves the user having to find that specific page when directed to my homepage. Now they are there at the specific content I was targeting.

Deep links are also good for search engines too.

It is rumoured that it is better to have 5 links to 5 separate pages within your site, than it is to have 5 links all to the same page. This gives it a more natural flow in the eyes of the search engines - as if people are genuinely linking to content that is within your website.

Remember still to use descriptive title tags and anchor text, and you should be on to a winner!

So what is the best way to get other users to link directly to pages within your website? Simple.

Compel users of the internet to do this by writing or displaying interesting and unique content. This gets you one-way deep links that are natural.

This article was written by James Baldwin of JB and G Web Design, a Warwickshire Web Design Company.

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