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Keyword research is the path to profits when done correctly. Many people, however, make the mistake of not following the path the research leads them on.

Pride can be a dangerous thing when trying to make money online. There is a tendency to think you know it all. This can be particularly deadly when doing keyword research. Why? Well, you can miss the forest for the trees as the old clich goes.

So, what do I mean by this? Well, it is first important to remember what the phrases are that you are seeing in your research. After a while, they look like anonymous blobs. They are not. They are the terms being used by people who potentially want to give you money to provide them with what they are looking for. This means you should pay close attention to what they are asking for!

Let's assume you have a site offering some type of product or service within a particular niche. This is a fairly common site. Now, you do keyword research and what do you find? The usual stuff, but also a lot of phrases including the term "reviews." This can be particularly common for big ticket items or hard to understand products such as software. People want to know what others thought before they buy.

Most product sites blow by these "review" keywords without a second thought. This is a huge mistake. These phrases are being typed by people who want to buy whatever the product or service is. Put in more direct terms, they are ready to part with their hard earned cash. They are simply trying to determine which is best.

You can take advantage of this by building out review pages for the products on your site. No, you don't have to make up reviews. Hire someone to do it or seek out general content available on the web. The reviews can be good or bad. If a product stinks, say as much. If you don't, the customer is going to have a bad impression of what you are offering.

Regardless of this example, keyword research is something you should do for any site. It gives you a glimpse of what your potential customers are seeking. That information is worth its weight in gold if you build out appropriate pages on your site giving them what they want.

Sam Alucard is with AlucardSEOServices.com - providers of SEO Services.