Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

In creating crawlable SEO copy, yes, keywords are very important. But what SEO enthusiasts fail to see is that competent content is what also matters. It may seem tedious and over rated but creating crawlable SEO copy is just the tip of the iceberg to actually ranking inside the search engines.

Believe it or not, there are guidelines in creating SEO copy. Of course keywords and long tail phrases are important as well, but without good copy, the potential of getting readers interested in your website is close to zero.

Based on experience, I have observed that effective placement of keywords on the web page should be at the top. This is because robots crawl the first one hundred words or so, and this is for a fact!

What has also worked for me is writing the keyword or keyword phrase within the first two opening sentences of the copy.

As this technique has done wonders for my career, I was able to come by basic copy guidelines so that it would make writing much more convenient (all you had to was make sure that each step contained a keyword or keyword phrase).

Step 1: Paragraph
Step 2: Call-to-action
Step 3: Intro-bullet list
Step 4: Paragraph
Step 5: Paragraph
Step 6: Call-to-action
Step 7: Closing

Some people prefer to write between 400 to 600 words and sometimes even longer! But what holds true to the engines is that the more pages you have, the more crawlable they are. Robots tend to crawl and index light weight pages better.

With this said, Yahoo doesn't index over 200KB whereas Google finds 500 to 550 as preferable in terms f page weight. My advice is to create more small-sized pages but do remember that competent and good content is the challenge here, filling them with keywords and phrases are the easy parts.

Maria Paula Tolentino

Maria Paula Tolentino
SEO / SEM Specialist
NetBoosterAsia