Search Engine Optimization - How To Use Off Page Optimization To Rank Your Website Higher

To rank high in the search engines you will need several SEO techniques.

The two main SEO areas to focus on are "ON page" and "OFF page".

This article deals with Off Page Search Engine Optimization.

Off Page Optimization techniques you can apply to your website are as follows:

Getting inks from other sites with your key phrases. Ideally these links will land on different pages within your site connecting with the same themed content as where the link came from.

Having links from a site that has similar content to yours is ideal. The stronger the match the stronger the link.

When getting links from other sites it is best to make sure those sites linking to you are "trusted" by the search engines rather than coming from low value link farms or penalized websites.

To get links from other sites you can do several of the following things:

Buy links from link brokers. These can be expensive and if they are good quality they will help your site get ranked higher. A PR 6 or PR 7 Link will give you strong value.

Submit articles to good quality article directories like ezinearticles.com. These article directories allow you to link to your site with key word relevant links in the resource box at the bottom of the article.

Other webmasters will pick up the content from resources like this and publish them on themed websites. The article directory itself will publish the article from a high page Rank page when approved. Articles must be of high quality.

You can submit your website to directories and have your website listed in a relevant category. Some like DMOZ are free and have high levels of authority.

Place comments on a blog with high page rank. If you link from blogs to your website from a blog with similar themed content you will get credit for such a link. Remember to link to the correct page on your website that matches the content.

Use your forum signature to link back to your site. When you post in forums you will create links back to your site from relevant content.

Submit articles to other webmasters in your niche. This will provide your website with incoming links with anchor text.

Put a link in the footer of you emails so users can click into your website.

So you can see that off page optimization is mostly about getting links pointing back to your site from quality sources. The links should contain your key words and phrases and point to the correct page within your website.

The more quality links you have coming into your site, the higher your site will rank for the key words you choose.

James Schramko discusses SEO on his Coolest Guy On The Planet Blog and also creates very high ranking XSitePro websites using recently released XSP Cheat Sheet SEO tactics.