Referral Strategies - Part 1

Customers are humans too!

And all people deserve to feel appreciated when they do something for another. Sending you business that costs you little to nothing to acquire should trigger a flood of grateful feelings in you so show it!

"Referrals inherently possess 6 powerful characteristics that make it one of your best marketing strategies." Referrals are

• High trust
• Low Sales Resistance
• Low Effort
• High Leverage (once systemized)
• Low Cost
• High Return on Investment

The downside is very few businesses have formalized, systemized referral generation programs that their business can duplicate again and again. This leaves a massive hole in their bottom line profit and marketing arsenal. As a result, it increases uncertainty and stress levels. Is this you? If so, you need to organize your first systematic referral process. To achieve this you need to satisfy 4 steps. 1. Make it work 2. Reward those who refer 3. Systemize it 4. Duplicate it

Step 1 - Make it Work

Your first and most obvious task it to produce a referral system that actually brings in referrals. In many cases, you may find you already get referrals in a haphazard way. I would start with this one. Because it already satisfies step 1 and now you just need to reward, systemize and duplicate.

I will tackle each step with you one by one, but first its worth understanding the process. In all your marketing efforts, you should always start by improving things you already do before you ever seek to introduce some brand new strategy.

Next, understand that you can and SHOULD have multiple referral systems. One idea should not replace another but ADD to it. If you develop a second method of profitable referral generation, you dont drop the existing one because you found something better. You run with as many profitable, systemized methods for bringing you business as you can.

Now some people will instantly think, Thats going to be a lot of work. Get that I must do it myself attitude out of your head because when you have multiple, systemized methods for bringing you business, you will have the money to have other people perform the monotonous tasks of tracking, testing and implementing as you need.

All you need to do for now is follow the above 4 steps and you will have multiple low cost, high return on investment referral streams flowing constant leads into your business.

In Part 2, I am going to share with you a method I used to get 63 referrals from one appointment.

Until then...

Think BIG! Act BOLD! Have FUN!

Scott Groves is the Author of 6 Books, and Founder of "Immortal Entrepreneurs". His work has been endorsed by names such as Mark Victor Hansen, John Kanary, PhD's and CEO's worldwide. You can get a stack of business growth resources when you join Scott's New "Immortal Entrepreneurs" Members Area by visiting http://www.scottgroves.com