Ezine Publishing - How Can I Build My Subscriber Base?

Question: How do those of you who have a monthly/weekly ezine or newsletter get subscribers? I am new to this and my subscription list is well below 100 subscribers. My goal is to have 500-1000 subscribers. Help!

Answer: You just have to keep promoting your newsletter at every turn. It takes some time to build a solid list, so don't give up. Here are a few tips to help you build your subscriber base:

• Include a link to your subscription page in your signature line. Writing a mini advertisement to go in your sig line is nice, but don't forget the link.
• Put a subscription box in a prominent place on every page of your website. Most marketing gurus will tell you the best place is in the top corner, because it is most visible.
• Create a special subscription page on your website with compelling ad copy to make your visitors want to subscribe.
• Write articles (or hire a ghostwriter) for marketing and promote your newsletter in the bio at the end of the article. Submit these to article directories, websites or comparable newsletters.
• Exchange ads with similar newsletters. A lot of newsletters are more than happy to give you ad space in exchange for you placing their ad in your newsletter. Make sure the ad swaps are something your market would be interested in, and vice-versa.
• If you have business cards, include a link to your newsletter sign-up page on there, too. Advertising offline can gain subscribers as well as online advertising can.

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