Article Marketing-Resource Box Revealed

Article marketing is simply the process of writing articles, including within them backlinks to your own web site, and giving readers a good reason or two to click into your web site, and then submitting these articles to the various online article directories.

The crux of article marketing is, surprise, surprise, the article. The article has to persuade the reader to want to know more. It has to persuade the reader that you can give them what they want. It also has to persuade the reader that you are reasonably literate or they wont even reach your resource box.

Whats the resource box? It is a box in which you can provide a brief few words about yourself and a link back to a page on your website. Poor article marketers link the visitor back to their home page; but savvy marketers lead them to a page that provides more information on the subject of the article they have been reading. Think about it.

This resource box is provided by most article directories, and is the whole reason for article marketing taking off as it has done. There are lots of article directories on the internet, and their purpose is to act as a database of articles on any topic for visitors to read. A visitor will generally register with the directory, then search for articles using keywords they are interested in. They choose the article they want to read from a list of titles, sometimes with a brief description.

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